Fight Flu Campaign
The Fight Flu campaign was created for the Richmond City and Henrico County Health Districts (RHHD) and their partners under the Virginia Department of Health. Fight Flu encourages people to protect themselves and others by getting the flu shot. The campaign urges Richmond City residents to stay healthy and reduce the burden on the region’s hospital system. The campaign educates residents about the influenza virus, how to stay protected, and where to find a flu vaccine.
KEY EXPERTISE: Creative and strategic design direction, conceptual design, illustrator, social media design, management, and strategic promotion.
A Glimpse - THE Materials
The Fight Flu campaign, created by the CDC, was re-designed using the RHHD brand colors and typography. Additional flu materials were introduced and are not a part of the CDC’s campaign. I illustrated the comic strip poster and design elements for flyers and social media. Additionally, I designed and updated print and digital informational resources.
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Katherine Fitch - Principal Designer
katherine@katfitchdesign.com