TODAY's A GREAT DAY CAMPAIGN: pART 2
The "Today's a Great Day" campaign was created for the Richmond City and Henrico County Health Districts (RHHD) and their partners under the Virginia Department of Health. This initiative emphasizes that any day can be the perfect day to take action, with messages like "Today’s a great day to…get your child vaccinated," "renew your health insurance," or "learn about asthma."
The campaign's design direction was always friendly, genuine, and approachable. Initially, it featured illustrations with a cityscape background, but over time, the focus shifted from the physical environment to the people themselves. This evolution placed the community at the heart of the campaign and allowed the design to grow organically.
KEY EXPERTISE: Creative and conceptual design, campaign strategy, illustrator, social media design, management, and strategic promotion.
Design DirectioN
The new style is a mix between the illustrative style of part 1 but also the style of our beloved humanoids that are used regularly by the department.
More Projects
Public Health WeekDesign Direction, Illustration
Different Breed Fitness Co.Branding, Graphic Design
Today's a great day toCampaign Graphic Design, Illustration, Social Media
Today's a great day...2Campaign Graphic Design, Illustration, Social Media
Baby Hulk PowerliftingBranding
REEL Health!Campaign Graphic Design, Illustration, Social Media
Opioids: Overdose PreventionCampaign Graphic Design, Illustration, Social Media
The Poop StoreDesign Direction, Illustration
McCarthy BrandingBranding, Graphic Design
Have you ever wondered?Design Direction, Illustration
Vaccination SensationCampaign Graphic Design, Illustration, Social Media
Fight FluGraphic Design & Illustration
First CandleDesign Direction, Illustration
Health Department MaterialsGraphic Design, Illustration, Public Relations, Marketing
HAITI ARTISAN CO-OPBranding, Graphic Design, Social Media
Katherine Fitch - Principal Designer
katherine@katfitchdesign.com