VACCINATION SENSATION CAMPAIGN
The Vaccination Sensation campaign was created for the Richmond City and Henrico County Health Districts (RHHD) and their partners under the Virginia Department of Health. The campaign informed Virginia residents of a new state childhood immunization law. The law requires children attending school or daycare to receive their Hepatitis A, Human Papillomavirus (HPV), and Meningococcal Conjugate vaccines upon entry. Additionally, the campaign addressed COVID-19’s impact on the decline of childhood vaccinations in Richmond City and Henrico County, Virginia.
KEY EXPERTISE: Creative and strategic design direction, conceptual design, illustrator, social media design, social media management and strategic promotion.
Design Direction
I created Vaccination Sensation’s conceptual and creative design and illustrated the campaign. I designed flyers, shareable resources, posters, social media profile picture frames, and an educational, social media campaign called “fast facts.” Additionally, I promoted childhood vaccination events the health department and its partners hosted for the campaign.
The Vaccination Sensation campaign addressed a broader scope than parents alone. The friendliness of the campaign and the use of bright colors and illustrations encouraged middle and high school-aged children to learn about their vaccinations and become active participants in their own health.
Print & Web Resources
The campaign’s objectives informed residents with school-aged children of the new Virginia state childhood immunization law and educated and equipped parents and legal guardians with knowledge regarding the required vaccinations. We provided resources to empower parents, legal guardians, caregivers, students, and communities to make informed decisions for school-aged children and their health. I illustrated and designed the characters, flyers, posters, and website headers.
Social Media
I created a social media campaign and Facebook profile picture frames for Vaccination Sensation's strategic promotion. I posted the social media campaign "Fast Facts," alternating with campaign informational and event social media posts. Posts were released from June through September 2021 on the Richmond City and Henrico County Health Districts' social media accounts. I scheduled and wrote content across department Facebook pages, Twitter, Instagram, and NextDoor accounts. The social media posts were also released by our campaign partners NBC12 News, Richmond Public Schools (RPS), Henrico County Public Schools (HCPS), Chesterfield County Public Schools (CCPS), Bon Secours, Children's Hospital of Richmond at Virginia Commonwealth University (VCU), Capital Area Health Network (CAHN), HCA Virginia Health System, CrossOver Healthcare Ministry, Richmond City Mayor Levar Stoney, and other government and city officials.
Stickers & Pins
I designed stickers and pins as handouts at vaccination or partnered events.
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Katherine Fitch - Principal Designer
katherine@katfitchdesign.com