HAITI ARTISAN CO-OP
Haiti Artisan Co-op (HAC) exists to promote social businesses in Haiti. The goal is to nurture and grow the Haitian middle class through artisan partnerships to sell their products to the global marketplace.
KEY EXPERTISE: Creative and strategic design direction, conceptual design, illustrator, social media design, management, and strategic promotion.
New Design Direction
The refreshed brand guideline book introduces a new visual eloquence, including colors, typography, image direction, and guidelines for use and application. The new design direction shifts the brand into a new era of minimalism and simplicity. The project involved the redesign of the previous brand guideline book and the creation of materials that did not previously exist. I created a digital magazine telling the stories of each brand partner, a product lookbook, custom social media images, and templates for use by future employees. With visual brand aesthetic in mind, I also created custom and reusable Lightroom CC Presets applied to all photography associated with Haiti Artisan Cooperative.
Artisan Story Magazine
Haiti Artisan Co-op (HAC) Founders, Parker and Aaron launched their business in 2019 and through their work with bigger artisan groups, like 2nd Story Goods, Petite Palm, Haiti Made, ViBella, and Mission Lazarus, they have partnered with other local artisans in Haiti. They are currently partnered with Ayiti Metal Art, Stone Work by Larette, Global Redemption Inc., Deux Mains, Mission Made, Joyhouse Coffee, and Gift of Hope. The Artisan Magazine was created to tell the stories of all HAC associated brands.
Look Book
The look book showcases store products in a clean and minimalistic way clearly representing the shift in visual brand identity.
Social Media & Custom Lightroom Presets
Over two years of managing, scheduling, designing, and creating social media content for Haiti Artisan Co-op, I established a naturally evolving design direction for HAC social media with a focus on Instagram and Facebook.
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Katherine Fitch - Principal Designer
katherine@katfitchdesign.com