DIFFERENT BREED FITNESS CO.
Different Breed Fitness is a newly established clothing brand in Lexington Kentucky that will expand beyond apparel in the coming year. The brand exposes the forgotten element of fitness; being a different breed, not a copycat. Different Breed believes in forging your own path and fighting through any challenge that crosses your path. The branding package highlights the illustrated horse logo; the brand’s symbol of strength. The colors & typography can be interchangeably used and encourage a more hands-on approach for the creators.
KEY EXPERTISE: Brand Identity and design, strategic and conceptual design
Branding Package & Design
I designed this project's logo, letterhead, and business card designs. I created multiple logos, letterhead, and business card options to bring the client's ideas to life. I conducted extensive industry research to choose colors and typography that would stand out in the fitness industry. I also created a brand guidebook for the client for all external communications.
POSTERS, VAN-WRAP, AND TAGS
Merch
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Katherine Fitch - Principal Designer
katherine@katfitchdesign.com